Articles
The parts of the job nobody explains once.
Commission and cap mechanics, messaging compliance, contract date math, and what you actually keep when you change brokerages. Written from building the software, every week.
Start here
Three that cover the most ground, in the order that makes the most sense.
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01
Your ninth deal pays differently than your tenthHow a cap actually changes what a deal is worth.
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02
Contract dates and deadlinesWhy moving one date moves six others.
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03
Owning your book of businessWhat you keep when you change brokerages.
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Sep 12, 2026 · 4 min
What a two-week closing delay actually costs
Everyone treats a slipped closing as an inconvenience. Priced out, a delay across a year boundary can cost more than the deal's entire transaction fee, and a December slip is the expensive one.
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Sep 5, 2026 · 4 min
Your listings were worth $0 and the software said so
A percentage-based listing has no commission stored anywhere until it sells. Software that reads the stored field reports nothing, and a pipeline total that quietly omits your listings is worse than no total at all.
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Aug 29, 2026 · 7 min
What you actually keep when you change brokerages
The relationships are yours. The listings usually are not. Everything in between depends on which system it was stored in, and the week you resign is the wrong week to find that out.
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Aug 22, 2026 · 7 min
One date moves and six deadlines move with it
Contingency deadlines are computed from the contract date, not chosen. Move the anchor by two days and every downstream date moves with it, except the one that counts backwards.
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Aug 16, 2026 · 8 min
Three years, three rebuilds, and a hundred closings before anyone else saw it
It began in November 2023 as scripts on my wife's laptop. It became a Gmail add-on, then the thing it is now. Along the way it stopped being about saving her evenings and started being about how much work she could take on.
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Aug 15, 2026 · 5 min
Why your texts to clients stopped arriving
Carriers block business texts from unregistered numbers, and they do it silently. What A2P 10DLC registration involves, what counts as consent, and why your message reads as sent when nobody received it.
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Aug 8, 2026 · 7 min
Your ninth deal pays differently than your tenth
A cap does not change your split gradually. It changes it once, inside one specific deal, and that deal is worth a third number that matches neither the ones before it nor the ones after.