Articles

The parts of the job nobody explains once.

Commission and cap mechanics, messaging compliance, contract date math, and what you actually keep when you change brokerages. Written from building the software, every week.

• Oct 24, 2026 · 11 min

  25 updates to send your client from contract to keys

  Client update messages for every stage of escrow, from the accepted offer to the week after closing, short enough to text and ready to copy. Including the hard ones, a late appraisal, a slipping deadline, and a week with no news.

• Oct 17, 2026 · 9 min

  Wire fraud: the checklist to send clients before closing

  How do you protect a buyer or seller from real estate wire fraud? A plain-language checklist to forward at contract and again before closing, what to do in the first hours if money goes to the wrong account, and the two things you should never do yourself.

• Oct 10, 2026 · 8 min

  What a week of transactions looks like in KeyFlow

  One week of an ordinary book, screen by screen. A contract comes in, a closing moves, a client wants an update, and the money keeps pace, each next to what the same moment costs you in a spreadsheet, a calendar, and a text thread.

• Oct 3, 2026 · 3 min

  Keeping in touch with past buyers, without a drip campaign

  Why one personal note on a buyer's closing anniversary does more than a year of automated touches, who should never get one, and three example notes to rewrite in your own words.

• Sep 26, 2026 · 5 min

  Why your client portal has no password

  What your client goes through when you send a KeyFlow portal link, tap by tap, and why a last name does the job a password would only get in the way of.

• Sep 19, 2026 · 5 min

  A 15-minute check for any export you plan to rely on

  Four tests you can run on any CSV export, from a brokerage CRM, a transaction tool, or your own spreadsheet, that catch the rows and columns a file loses without telling you.

• Sep 12, 2026 · 4 min

  Before you agree to push the closing

  Three questions to ask before you say yes to a two-week extension, what each yes costs on a $9,000 commission, and the exact words to send the other side and your client.

• Sep 5, 2026 · 6 min

  What your pipeline will pay you, worked out line by line

  A seven-line worksheet that takes each open deal from list or contract price to the money that lands in your account, with a worked three-deal pipeline and the one total you should never trust.

• Aug 29, 2026 · 10 min

  Changing brokerages: what to take with you, and when

  A countdown from 30 days before you give notice to your first week at the new brokerage. Which records to pull from which system, which clauses to read, what happens to pending deals, and a checklist you can print.

• Aug 22, 2026 · 6 min

  One date moves and six deadlines move with it

  One hypothetical contract, before and after its contract date slips two days, with every deadline re-dated and the reason it moved. Then the two-minute routine for when it happens on your deal.

• Aug 16, 2026 · 8 min

  Three years, three versions, and a hundred closings

  It began in November 2023 as scripts on my wife's laptop. It became a Gmail add-on, then the thing it is now. Along the way it stopped being about saving her evenings and started being about how much work she could take on.

• Aug 15, 2026 · 8 min

  Why your texts to clients stopped arriving

  Your texting tool says sent and your client says nothing came. A five-minute test that tells you which of five causes is yours, and what to do about the one that takes two weeks to fix.

• Aug 8, 2026 · 8 min

  Your ninth deal pays differently than your tenth

  One hypothetical cap year, run deal by deal, so you can watch company dollar fill the cap and see exactly what the deal that crosses it pays. Plus the questions to ask your broker before your own ninth deal closes.

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