Six screens of the running app, annotated.

Each figure is a screenshot of KeyFlow loaded with a fictional workspace, so no real client's file appears here. The homepage follows one deal through its file; this page shows the rest of the desk.

FIG. 01

Every deal, on one surface.

You can see where every file stands without opening one of them, which is most of what you need on a Tuesday morning.

The KeyFlow transaction list showing deals grouped by stage, each row carrying client type, property address, stage, and close date.

Fictional workspace — synthetic clients and addresses.

Grouped by stage. Under contract, pending, clear to close. The list ends up matching how you would describe your week to someone.

Buyer, seller, lease, referral. Each priced differently underneath, and marked so you never have to remember which is which.

A deal with no close date is still a deal. Your buyer who is still house-hunting appears here. Software that hides her until she closes is describing a pipeline you do not have.

Last year moves out of the way. Prior-year files archive themselves at the turn of the year and stay one click back for when the tax question comes.

FIG. 02

Start from the contract you already signed.

Drop the executed purchase agreement in. Parties, price, dates, and contingencies come back populated, with every extracted value sitting next to the field it filled so you can check the work.

The KeyFlow contract extraction view, with values pulled from an uploaded purchase agreement populated into the transaction's key-dates fields.

Fictional workspace — synthetic contract.

Key dates compute themselves. Inspection, financing, appraisal, and walkthrough derive from the accepted date and the terms you agreed to.

You approve every value. Extraction fills the fields and then waits. Nothing reaches the file until you have read it and accepted it, so a misread date cannot quietly become the date everyone works to.

Contingencies become a closing path. The dates you just accepted turn into the milestones the rest of the file runs on.

FIG. 03

The number nobody else will model: your cap.

Gross commission, company split, fees, and what actually lands in your account — per deal and against your cap for the year. This is the figure your brokerage's software does not draw, because it is not their number.

The KeyFlow financials view showing a commission breakdown from gross to net alongside a cap progress meter for the year.

Fictional workspace — synthetic figures.

Gross to net, line by line. Every deduction named. No single "your commission" figure you have to reverse-engineer.

Your cap changes what a deal is worth. Deals you close on the way to capping pay out differently from the ones after it. Each is priced at the position you were actually in the day it settled.

Last year's books hold still. A deal's numbers are kept the way they settled, so adjusting a split next quarter cannot reach back and reprice a closing you have already reported.

Seller net sheets and buyer estimates come out as PDFs. The document you already hand across the table, generated from the file instead of a spreadsheet.

FIG. 04

What your client sees.

One link, your branding, no account to create. The annotations on this figure are written from your buyer's side of the table, because that is who reads it.

The KeyFlow client portal as a buyer sees it: property status, closing path milestones, checklist items, and shared documents.

Fictional workspace — synthetic client and property.

"Where are we?" Answered before she asks. The closing path shows what is done, what is next, and when.

"What do you need from me?" Her checklist items, separate from yours, in plain language.

"Who am I working with?" Your name, your photo, your brand — not ours. The portal reflects credit onto you, which is the entire point of it.

She verifies with her last name. No password, no signup, works on the phone she is holding. Older and non-technical clients get through it.

FIG. 05

Reminders that are boring on purpose.

Upcoming milestones by email, and a digest of unread team messages and milestones by text, on a schedule you set. They go to you and your team, not to your clients, and each one stays off until you switch it on.

The KeyFlow Automations page with three cards, Google Calendar, Upcoming Milestones Digest, and Team Message Digest, each switched off, and a badge reading 0 of 3 automations active.

Fictional workspace — synthetic data.

Your clients never get a text from it. KeyFlow texts you and your teammates. A client follows the deal on the portal link you send them yourself, in Figure 04.

You set the schedule. Daily or weekly, the send time, and which milestones to include. Each teammate can opt out on their own.

Consent is on record. Each person adds their own number and ticks the box themselves. A reply of STOP ends it on the spot, and numbers are never sold or shared. Privacy · Terms.

FIG. 06

Closing the month, and then the year.

Income and expenses against the deals that produced them, so the question at the end of a month is a lookup rather than an evening with a spreadsheet.

The KeyFlow dashboard showing income by month, expense totals, and year-to-date net against closed transactions.

Fictional workspace — synthetic figures.

Every expense against a deal. Or against the business, when it belongs there. Both roll into the same year-end picture.

Your data leaves whenever you want. Full CSV export of transactions, contacts, income, and expenses, from a button in Settings. You do not have to ask anyone for it.

Closing anniversaries come back around. Past buyers resurface a year later, which is where your next listing tends to come from.

Seen enough to try it on your own deals?

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